Privacy Policy

Overview

This Privacy Policy explains how Local Founders (“we,” “us,” or “our”), a publication of Reality 66, LLC, collects, uses, and protects information when you visit our website or submit an application to be featured. By using our website, you agree to the practices described here.

Information We Collect

The only personal information we collect directly from you is the information you provide through our application or contact forms. This may include:

• Your name
• Your business name
• Your email address
• Your phone number
• Your website URL

We do not collect payment information for our free Founder Spotlight applications. However, if you choose to engage our agency services for additional marketing and promotion, we collect payment information securely through our payment processor, Stripe. We do not collect any other personal information beyond what you submit and the standard, aggregated website usage data described below.

How Forms Are Handled

When you submit a form, your information is stored and a notification is sent to us so we can respond. We use these details only to review and respond to your submission.

Website Analytics

We use Clicky, a third-party analytics service, to understand how visitors use our website. Clicky collects standard usage data such as the pages you visit, the site or search engine that referred you, your general geographic location, your browser and device type, and your IP address. We use this only in aggregate, to see which spotlights people read and how they find us. We do not use it to identify you personally, and we do not sell or share this data. Clicky processes this information under its own privacy policy.

Advertising and Conversion Tracking

We advertise on Google, and we use Google Ads conversion tracking to understand which ads lead people to apply or get in touch. To do this, Google sets cookies in your browser that record whether you arrived from one of our ads and whether you later submitted a form.

If you submit a form after clicking one of our ads, we also send Google a scrambled, one-way encrypted version of the email address and phone number you provided. This is called enhanced conversions. The encryption happens in your browser before anything is sent, so Google never receives your actual email address or phone number from us, and the scrambled value cannot be turned back into your contact information. Google uses it only to confirm that a real person completed the form, which tells us whether our advertising is working.

We do not sell your information, and we do not use it to build advertising profiles about you. Google processes this data under its own privacy policy. You can review and change what Google collects for advertising at myadcenter.google.com, and you can block or delete cookies through your browser settings at any time.

How We Use Your Information

We use the information you submit to:

• Review your application
• Contact you about your application or message (by phone or email)
• Produce and promote your Founder Spotlight if you move forward with getting featured

Spotlight Content

If you move forward with getting featured, we will produce a written spotlight about your business. Information you share with us during that process may be published as part of your spotlight. You are responsible for ensuring that anything you share with us is accurate and that you have the right to share it.

How We Protect Your Information

We take reasonable steps to protect the information you submit. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Our spotlights and website may link to third-party websites, such as a featured business’s own website or social media. We are not responsible for the privacy practices or content of those third-party sites.

Children’s Privacy

Our website is intended for business owners and is not directed to children under 18. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

Contact

If you have any questions about this Privacy Policy, please contact us.